Interesting Facts about Our History
Lurpak® Fact: Detailed tastings of the butter take place each week at Steins Laboratory in Holstebro, at the dairy where the butter is made. These tastings are a testament to the brand’s ethos of quality control.
British housewives take part in consumer tests in 1966.
Lurpak® Fact: We all remember from childhood that the famed “muffin man” lived on Drury Lane, but did you know that the “butter man” may have lived next door? In 1869, a man by the name of John James Sainsbury opened a shop – selling Danish butter – on Drury Lane, a street in one of London’s poorer areas. He proudly declared on his posters that he sold, “the world’s best butter at a reasonable price.” The shopkeeper would go on to lend his name to a very popular chain of grocery stores – which still sell Danish butter today.
Lurpak® Fact: A major UK advertising campaign came in tandem with the brand’s launch in 1957. The campaign included heavyweight TV and newspaper advertising as well as promotional brochures to 78,000 retailers. A steady rise in product sales followed, increasing overall sales more than four times over. With very few exceptions, notably LEGO bricks, Carlsberg Beer, and Bang & Olufsen hi-fi equipment, no other Danish brand during the 20th century achieved a similar standing in international markets as Lurpak®.
The top two of these UK magazine advertisements ran shortly after the brand's launch in 1957.
Lurpak® Fact: Recognized as a promising talent from an early age, the Greek painter Alexandros Veroukas studied in Paris between 1986 and 1993. Now one of the country’s most respected artists, he has exhibited his work in numerous galleries in France, Germany, and Greece. His eye for detail comes to the fore in this quiet still life, featuring Danish butter and cheese, painted in his brother George’s home.
Painting by Alexandros Veroukas
